E-Commerce Consultant (Tmall Expert)

Hiring Background

DLG Consulting is seeking a senior e-commerce consultant specializing in Tmall platform operations to support our consulting business.

Core Positioning

This is a hands-on, data-driven expert role. The ideal candidate will leverage profound experience in Tmall operations and performance marketing to provide professional consulting support for brand clients, helping them enhance e-commerce business performance.

Key Responsibilities

1. Support the Managing Director in client meetings and discussions with brand teams, accurately understand client needs, and provide professional solutions.
2. Deliver expert guidance on end-to-end Tmall operations, including store management, traffic strategy, performance marketing, promotional planning, and store analytics.
3. Lead the analytical and operational assessment of clients’ businesses, identifying performance improvement opportunities through rigorous performance marketing analysis methodologies.
4. Collaborate with local e-commerce teams and TPs, review and optimize partners’ proposals, and ensure high-quality project execution.
5. Proficiently use Alimama tools and Tmall backend systems for business diagnostics, traffic planning, ROI analysis, and campaign optimization.

Requirements

1. 10+ years of experience in China’s e-commerce industry; core requirement: 5+ recent years of in-depth hands-on experience with Tmall platform.
2. Expertise in Alimama marketing tools and Tmall backend operations, with proficient mastery of key performance marketing levers.
3. Experience in collaborating with TPs and managing marketplace operations, familiar with industry ecology and practical processes.
4. Strong analytical skills; ability to translate data into clear action plans and professional recommendations.
5. Comfortable working in a fast-paced, agile consulting environment with shifting priorities.
6. English proficiency sufficient for internal communication (fluency not required).

Work Setup

1. Flexible work-from-home arrangement. However, candidates are required to work onsite with clients in Shanghai for 3–4 days per week, subject to client needs.